PHILADELPHIA, Pennsylvania, July 19th, 2006 – Lyrio, the latest entrant set to take advantage of the growing switch to IP solutions, today announced a major workplace study of communication device usage in American business.

The study, involving both quantitative and qualitative research methods, is the first of it’s kind to probe ‘actual’ end user behavior and understanding of existing communication devices. Sample questions include:

• Which would you get rid of first, your cellphone or email?
• Do you know how to use the call forward function on your office phone?
• If you had 10 new work voicemails, approximately, on average, how many would you listen to?

Lyrio will be making a large proportion of their study public and using the results to drive client satisfaction initiatives and investments in product and application development.

Chief Marketing Officer Paul Sewards continues, “Let’s face it, too many manufacturers and resellers make many assumptions on how end users interact with their products, solutions and technology. If we’ve learned anything from the past 20 years of technology success and failures it’s that engineering innovation doesn’t necessarily automatically equal consumer endorsement and satisfaction. Brands that demonstrate true understanding win the race, not brands with the biggest R&D budget. “

Lyrio’s mission is to transform the DNA of the business workplace by delivering award winning ShoreTel IP/PBX technology and enterprise level customer service. It is hoped that this study will provide invaluable insights into end users relationship to devices and create a ‘real’ index into the impact of IP telephony solutions.

President and CEO Michael Cassady continues, “Sony lost millions and double digit market share making their camcorders smaller, while Panasonic cleaned up by finding out that a camcorders with motion image stabilization was the more compelling consumer issue”

A sample of the Lyrio Workplace study can be seen at www.lyrio.com/study. Lyrio expects to capture a sample of over a 1,000 end users from a random sample of the American SMB market. Lyrio delivers IP solutions that support the multiple communication needs of American small and medium sized businesses. Lyrio is the leading reseller of ShoreTel, the fastest growing IP PBX company worldwide and the industry leader in customer satisfaction. Lyrio, a privately held company, is headquartered in Philadelphia, Pennsylvania with offices in New York City. For more information, please contact Lyrio Public Relations at press@lyrio.com or 1 888 LYRIOIP.